Swopping Day Campaign

Brochure DesignSwopping day is a campaign that aims to raise awareness about the consumerism issue. The idea of the campaign is derived from the word “swop” itself, of which means trading or exchanging goods.

“Giving and Receiving” is the procedure of the campaign. The two hands which shown in the logo is meant to deliver this message to the audience. If you take a look closer, you will see that those two hands are shaping the letter “S”, where as the circle shape symbolizes a world or a universe.

Blue and green are used to be main color of the logo. The color choice aims to enhance the environmental-friendly feeling, which basically relates to the purpose of this campaign. By swopping away your stuff, you could help in reducing waste, re-using and recycling valuable resources. More importantly, you are one step closer bringing the world to a sustainable future.