Friday, May 29, 2009
Thursday, May 28, 2009
Swopping Day Campaign
Brochure Design
Swopping day is a campaign that aims to raise awareness about the consumerism issue. The idea of the campaign is derived from the word “swop” itself, of which means trading or exchanging goods.“Giving and Receiving” is the procedure of the campaign. The two hands which shown in the logo is meant to deliver this message to the audience. If you take a look closer, you will see that those two hands are shaping the letter “S”, where as the circle shape symbolizes a world or a universe.
Blue and green are used to be main color of the logo. The color choice aims to enhance the environmental-friendly feeling, which basically relates to the purpose of this campaign. By swopping away your stuff, you could help in reducing waste, re-using and recycling valuable resources. More importantly, you are one step closer bringing the world to a sustainable future.
Signage Design- Sentosa Resort World
The signage is inspired by sentosa Resort environment which is surrounded by water. The signage is the combination of water drop shape and "s" letter. The concept behind is "changeable" signage, You can hang on the signage to the pole (as you see from orientation signs below). So that in the future, when ever there is changes of direction, they do not need to change the whole signage. What they need to do, they can just change the signage and keep the pole.
Wednesday, May 27, 2009
Texture
The photo was actually a part of metal sculpture which is located behind NAFA campus
It was taken in Laos 2006, in one museum that still keep the old and broken budha scuplture
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